Before development began, I conducted stakeholder interviews and met directly with end users to understand their workflows, bottlenecks, and what would make their process more efficient.
We reviewed the existing platform through a live demo, identified pain points, and mapped the complete user journey to uncover opportunities for improvement.
Margin Trading Application
Designed a full trading platform and implemented data visualization to improve clarity, speed of analysis, and decision-making.
Journey Mapping, Design Sessions, Sketches, Wireframes, Mockups, Prototyping, Usability Testing
Discovery Phase
Sketching & Concept Exploration
Early exploration focused on improving how traders understood critical information.
Research showed that the main challenge was the volume and complexity of data, so I introduced data visualization as a core pillar of the new experience.
This allowed users to digest information faster, make decisions more confidently, and reduce cognitive load.
Wireframes
I created low-fidelity wireframes to define layout, structure, and workflow.
These were shared iteratively with stakeholders and users to validate direction and gather rapid feedback before committing to high-fidelity design.
Visual Design
Once the structure was validated, I designed the full interface and built a comprehensive Design System using Atomic Design principles.
This ensured consistency across all components, accelerated development, and aligned visual identity across applications.
Front-End Development
After final approval, I collaborated closely with the development team to translate the design into production.
This included asset delivery, component specifications, usability guidance, and continuous QA.
We ran ongoing user tests throughout the build to identify issues early and refine the experience in real time.
