Children Ecommerce Website

Designed and developed a children ecommerce that offers a delightful customer experience, products carefully selected and an appealing brand involving a sense of communities.

Branding, Sketches, Wireframes, Mockups, Prototyping, Front-end Development

Discovery, Sketches & Concepting

Prior to starting development, I did some user research from parents to gauge marketability, brand attractiveness and pain points.


I hired a graphic designer and worked closely with him to direct him and iterate over and over again to achieve what I wanted. The end result for our brand went beyond expectation.

Visual Designs

I created the visual design of the website, we wanted some playful, not kidish and looked professional.

Front-end Development

Once the design was finish, I started working on custom build theme on WordPress using HTML5, SCSS, jQuery and PHP.

Lessons Learned & Key Takeaways

– Created mockup and sketches quickly to continuously validate ideas and avoid long stretches of design work.

– We managed to release the product 2 weeks before the deadline.